With the success of scrappage schemes, it is expected that western dweller new-car income module drop by 1 meg to 1.5 meg units in 2010. According to business observers, volume manufacturers module offer onerous discounting. Ingvar Sviggum, author of Europe’s income and marketing chief, said that author module not get involved in the toll wars, calling such strategies to be “self-defeating in the long term.”
Rambaud will inform to Jean-Marc Gales, who had been CEO aside from his role as board member answerable for the Peugeot and Citroen brands at parent PSA/Peugeot-Citroen. But before Gales, the CEO job had been held by Jean-Philippe Collin in June 2009. This makes Rambaud the third CEO at Peugeot within one year.